One of the questions you are bound to have asked yourself if you are reading this is “Does my business need to take into account the visually impaired?”
According to the World Health Organization (WHO), there are over three-hundred million people world-wide (equal in size to the total number of people living in the USA) who are considered to suffer from moderate to high visual impairment, with eleven million of these residing in the continental USA.
Eleven million is a not insignificant percentage of the population. How many customers are you turning away because of the lack of accommodation for their needs?
Although currently the Federal American Disabilities Act (ADA) does not specify that all business must provide Braille or Large Print alternatives to your regular documents, several states are taking the matters into their own hands, with legislation that will require business to provide such materials to varying degrees. Typically with these things, once a handful of states have led the way, the others will follow suit.
Providing materials for the Visually Impaired is a legal requirement for many companies already, and is well on the way to becoming a requirement for many more. Why not get ahead of the game and furnish your company with the materials needed to accommodate any such legislation?
Even without legislation, there are compelling reasons for doing so – not least being the size and interconnectedness of the Visually Impaired (VI) community. Once you have made it known that you cater for the VI community, news will travel fast. This may well result in an increase in business – all because you decided to choose inclusivity as a viable option. Not only that, but legal cases have been brought against businesses for not providing such materials – and the cost of providing them is significantly less that the cost of any potential legal fees and court case/settlement costs.